In this In Brief, Allan Sumb looks at resilience strategies displayed by the hospitality industry in Madang Province during COVID-19, showing how businesses restrategised to survive the impact. He recommends mitigating against the effects on the hospitality industry of any future pandemic or similar disaster with the formation of a tourism industry body, as well as calling for more funding for the industry in terms of disaster payments and more research money, to prevent future hardship and potential social unrest.